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BOOGIE BEAR

Like the concept of the Boogieman, Boogie Bear is a tool parents can use to scare their children into good behavior.  
Allowing Build-a-Bear to tap to an underserved demographic in the toy category – parents.

RESULTS

Parents can get the desired outcome form their children while still being the good guy.

 

BOOK

The book teaches the concept of Boogie Bear to children.
They learn how bad behavior makes, and touching him makes him more powerful.
And, how good behavior makes him go away. 

MOVIE

The movie explains Boogie Bear's origins during an accident at a Build-a-Bear workshop machine.

 

CUSTOM BEDROOM POSTERS

Custom posters remind children of Boogie Bear when he's not around.

 

PERSONALIZED WARNING APP

Recording a message using the app makes Boogie Bear say it back in a terrifying voice.

DIGITAL BILLBOARD

Digital billboard flashes a personal message when the Boogie Bear apps detected.

FACEBOOK

If you don't own a Boogie Bear, you can request a personalized message from him on Facebook.

 

STUDENT WORK
Miami Ad School  |  New York